Walk This Way, a thoroughly Memphis walking tour app

WALKTHISWAY is a walking audio tour application designed to make the walk from 3 different points downtown to Sun Studios a unique and delightfully Memphis adventure. The app tour is downloadable (no walking data required) and a corresponding map can be downloaded and printed from the mothersite (DMC).

State what aspect of your research findings inspired this project: The WALKTHISWAY Audio Tour will highlight numerous art stops, scenic, historic, architectural, quirky, places to look up or down, and stories of Memphis and the Edge, many collected in our research.

Materials to be used: Time and money. Gray matter. Technology, audio recording equipment, trial device.

Basic estimated timeline: 2 weeks determining the right fit with a tech agency and sketching routes & stops. 4 weeks Tech agency begins Interface Design / Developing User Experience, then tech development, while artistic team more deeply develops tour elements, downloadable graphics, and begins recording walking audio. (May need to be re-recorded in-studio? Hopefully not. Test.) 1 additional month of tweaks and addition of new or adjusted audio materials. Soft launch / group test 3 months (March 1) and final round of tweaks repair

Site and application maintenance become the responsibility of the mother-site (DMC) with Tech company maintenance recommendations. Periodic updates as software & hardware evolves.

Estimated Budget based on high end tech consultation:

Artist Fees: Product Design Lead, Collect & Edit Interviews, Design Graphics

$4600

Engineering & Consultant Fees: Structural, mechanical, electrical, etc. as needed to develop proposal. Historical & Routing Consultation: Include up to 5 individual consultations ($100 x 5) + Tour Narration/ Character/Content: Tad Pierson (estimate: not yet negotiated) $2500

$3000

Fabrication: Including all costs related to materials, fabricators, contractors and fabrication. *Ball park development cost based on high-end estimate from Lokion

Tech Company Product Design & Development, Rights/Permissions to use relevant music samples (?) Audio Remix

15,000* + 2500 + 1000

$18,500

Contingency Sufficient to cover unexpected developments that are the artist’s responsibility (10% suggested).

$2860

Launch Event Budget [ separate budget / source $2500]

Promo Materials, Route Demarkation, Street Closure, Safety.

TOTAL: $28,960

Artist Information

Lead Artists name: r salant Email: robin@rsalant.com Address: 1910 Madison Av #33 Memphis TN 38104-2620

with

Tad Pierson tad@americandreamsafari.com